HQ of Hip-Hop : Jay-Z Taps Jeffrey Beers for the Musician’s Roc Nation Office in Chelsea
October 14, 2020
By Edie Cohen
Shawn Corey Carter, aka Jay-Z, is perhaps best known as a superstar rapper. He’s earned 22 Grammy Awards and, according to Forbes, he’s the first hip-hop billionaire. The husband of Beyoncé can claim equal fame as a global mogul. Roc Nation, the entertainment company he founded in 2008 as a joint venture with Live Nation, encompasses every aspect of the modern business. From offices in New York, London, and Los Angeles, Roc Nation, in a word, represents. The talent-management arm handles such recording artists as Alicia Keys and Meek Mill and sports figures as Kyrie Irving and Skylar Diggins-Smith. Rihanna and Rapsody are part of the company’s record label. Publishing, distribution, and streaming are in the mix, too, as are Paper Planes apparel, Armand de Brignac Champagne, and Philadelphia’s Made in America Music Festival. A recent coup entails Roc Nation signing with the NFL to oversee live entertainment and social justice activism. “We’re hoping to affect what’s going on.” This from Roc Nation CEO and co-founder Desiree Perez, who goes back with Jay to 1996, when she booked him to perform at a club she was managing. Now, overseeing a staff of 450, 52 percent of whom are minorities, she leads development and growth across Roc Nation. That includes the New York office’s move from the Garment District to Chelsea, where Perez handed over the mic to Jeffrey Beers International.
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