Asthetíque Creates an Elevated Experience for iO Beauty Gallery in Moscow
March 22, 2021
By Monica Khemsurov
In the fall of 2019, interior construction was about to begin on iO Beauty Gallery, an upscale salon and spa in one of Moscow’s wealthiest residential neighborhoods, when its founder had a change of heart. She ditched the existing scheme—drawn up by a local firm, it was crammed with the kind of glitzy gold fixtures and ostentatious furnishings that have long populated Russian luxury design stereotypes—and instead hired Asthetíque, a New York studio she’d just discovered on Instagram. “When the client saw our work, she knew we would understand that the space didn’t need a lot of rich, gold things, but something simple, elegant, and modern,” firm founder and partner Alina Pimkina reports. “Times have changed. Now the people in Moscow who have money travel the world. They aren’t scared of minimalism.”
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