Immersive Art Meets Sleep at Japan’s BnA Alter Museum Hotel
Immersive art has taken on new meaning in Japan. It’s thanks to Kenji Daikoku, Keigo Fukugaki, Yuto Maeda, and Yu Tazawa, the multidisciplinary co-founders of BnA, their hospitality company that aims to showcase and support local emerging talent—a portion of profits goes to each artist—and galleries while providing guests, or patrons, the unique experience of “staying in an art piece.” They opened their debut property, BnA Hotel Koenji, in Tokyo in 2016. BnA Studio Akihabara bowed nearby in 2018, and another is underway in the city. The concept has expanded to Kyoto with BnA Alter Museum, the largest hotel so far, occupying a 10-story, 18,000-square-foot building by Toyo Architects and Engineers Office.
